Marketing research (Record no. 12773)

MARC details
000 -LEADER
fixed length control field 00497nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292103129
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra N. K.
245 #0 - TITLE STATEMENT
Title Marketing research
245 #0 - TITLE STATEMENT
Remainder of title an applied approach
250 ## - EDITION STATEMENT
Edition statement 5th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2017
365 ## - TRADE PRICE
Price amount 9999
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MBA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Briks D. F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nunan D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type EBOOKS
Holdings
Date last seen Total checkouts Full call number Accession Number Cost, replacement price Price effective from Koha item type Section Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price Bill No Bill Date Cat No Currency
2024-02-20   658.83 E02307 9999.00 2024-02-20 EBOOKS EBOOKS       Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar DIGITAL LIBRARY 2020-02-18 9999.00 RIT/2019/195 14 October 2019 43760 INR

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