The global marketing imperative. (Record no. 24746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00368nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240220s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota M. R. |
| 245 #0 - TITLE STATEMENT | |
| Title | The global marketing imperative. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NULL |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Ntc Business Books. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308p. |
| 365 ## - TRADE PRICE | |
| Price amount | 919 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Degree_Books |
| Date last seen | Total checkouts | Accession Number | Cost, replacement price | Price effective from | Koha item type | Section | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill No | Cat No | Currency | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024-02-20 | 01-DE-18491 | 919.00 | 2024-02-20 | Degree_Books | DEGREE | Reference Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | 869-3 | 1996-03-10 | "Ideal Book Service, Belgaum." | 919.00 | 5159 | 26736 | INR | ||||||
| 2024-02-21 | 01-DE-18779 | 919.00 | 2024-02-21 | Degree_Books | DEGREE | Reference Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | 862-3 | 1996-05-30 | "Ideal Book Service, Belgaum." | 919.00 | 5639 | 26736 | INR | 658 |