Marketing management (Record no. 35878)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00498nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240326s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip T. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16 Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xxxi, 1 to 596p." |
| 365 ## - TRADE PRICE | |
| Price amount | 1100 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MBA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev Alexander |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller Jeff |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Degree_Books |
| Date last seen | Total checkouts | Full call number | Accession Number | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Section | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill No | Bill Date | Cat No | Currency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-03-29 | 1 | 658.8 | DE64497 | 2025-03-24 | 990.00 | 2024-03-26 | Degree_Books | DEGREE | Text Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | FIRST FLOOR | 2023-11-07 | "Global Edutech, Pune" | 990.00 | 210 | 11-09-2023 | 46894 | INR |