Marketing management (Record no. 36659)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00662nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250307160132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250307b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97893560622665 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AO Enterprises, Mumbai. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida. |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 1 to 596 |
| Accompanying material | Combo Pack Received Book Marketing Management By Prachi Gupta |
| 365 ## - TRADE PRICE | |
| Price amount | 1300 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BBA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev Alexander |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BBA_Books |
| Suppress in OPAC | No |
| Date last seen | Total checkouts | Full call number | Accession Number | Date last checked out | Price effective from | Koha item type | Section | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-03-28 | 1 | 658.8 | BA03269 | 2025-03-28 | 2025-03-07 | BBA_Books | BBA | Dewey Decimal Classification | Text Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | First Floor | 2025-03-07 | AO Enterprises, Mumbai. | 936.00 | 769 | 19/12/2024 | ||||
| 2025-03-28 | 1 | 658.8 | BA03270 | 2025-03-28 | 2025-03-07 | BBA_Books | BBA | Dewey Decimal Classification | Text Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | First Floor | 2025-03-07 | AO Enterprises, Mumbai. | 936.00 | 769 | 19/12/2024 | ||||
| 2025-03-28 | 1 | 658.8 | BA03271 | 2025-03-28 | 2025-03-07 | BBA_Books | BBA | Dewey Decimal Classification | Text Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | First Floor | 2025-03-07 | AO Enterprises, Mumbai. | 936.00 | 769 | 19/12/2024 | ||||
| 2025-03-28 | 1 | 658.8 | BA03272 | 2025-03-28 | 2025-03-07 | BBA_Books | BBA | Dewey Decimal Classification | Text Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | First Floor | 2025-03-07 | AO Enterprises, Mumbai. | 936.00 | 769 | 19/12/2024 | ||||
| 2025-03-28 | 1 | 658.8 | BA03273 | 2025-03-28 | 2025-03-07 | BBA_Books | BBA | Dewey Decimal Classification | Text Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | First Floor | 2025-03-07 | AO Enterprises, Mumbai. | 936.00 | 769 | 19/12/2024 |