Marketing management (Record no. 36739)

MARC details
000 -LEADER
fixed length control field 00598nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250315162229.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250315b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356062665
040 ## - CATALOGING SOURCE
Transcribing agency AO Enterprises, Mumbai.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 ## - TITLE STATEMENT
Title Marketing management
250 ## - EDITION STATEMENT
Edition statement 16
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida.
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd.
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 1 to 596
365 ## - TRADE PRICE
Price amount 1130
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MBA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chernev Alexander
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type MBA_Books
Suppress in OPAC No
Holdings
Date last seen Total checkouts Full call number Accession Number Date last checked out Price effective from Koha item type Section Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill No Bill Date
2025-04-05 1 658.8 MB11136 2025-04-05 2025-03-15 MBA_Books M. B. A.   Dewey Decimal Classification     Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2025-03-15 AO Enterprises, Mumbai. 814.00 768 19/12/2024
2025-04-05 1 658.8 MB11137 2025-04-05 2025-03-15 MBA_Books M. B. A.   Dewey Decimal Classification     Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2025-03-15 AO Enterprises, Mumbai. 814.00 768 19/12/2024
2025-04-05 1 658.8 MB11138 2025-04-05 2025-03-15 MBA_Books M. B. A.   Dewey Decimal Classification     Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2025-03-15 AO Enterprises, Mumbai. 814.00 768 19/12/2024
2025-04-05 1 658.8 MB11139 2025-04-05 2025-03-15 MBA_Books M. B. A.   Dewey Decimal Classification     Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2025-03-15 AO Enterprises, Mumbai. 814.00 768 19/12/2024
2025-04-05 1 658.8 MB11140 2025-04-05 2025-03-15 MBA_Books M. B. A.   Dewey Decimal Classification     Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2025-03-15 AO Enterprises, Mumbai. 814.00 768 19/12/2024
2025-04-05 1 658.8 MB11141 2025-04-05 2025-03-15 MBA_Books M. B. A.   Dewey Decimal Classification     Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2025-03-15 AO Enterprises, Mumbai. 814.00 768 19/12/2024
2025-04-05 1 658.8 MB11142 2025-04-05 2025-03-15 MBA_Books M. B. A.   Dewey Decimal Classification     Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2025-03-15 AO Enterprises, Mumbai. 814.00 768 19/12/2024
2025-04-05 1 658.8 MB11143 2025-04-05 2025-03-15 MBA_Books M. B. A.   Dewey Decimal Classification     Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2025-03-15 AO Enterprises, Mumbai. 814.00 768 19/12/2024
2025-04-05 1 658.8 MB11144 2025-04-05 2025-03-15 MBA_Books M. B. A.   Dewey Decimal Classification     Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2025-03-15 AO Enterprises, Mumbai. 814.00 768 19/12/2024
2025-04-05 1 658.8 MB11145 2025-04-05 2025-03-15 MBA_Books M. B. A.   Dewey Decimal Classification     Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2025-03-15 AO Enterprises, Mumbai. 814.00 768 19/12/2024

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