Integrated advertising promotion and marketing communications (Record no. 8381)

MARC details
000 -LEADER
fixed length control field 00517nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332518377
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow Kenneth E
245 #0 - TITLE STATEMENT
Title Integrated advertising promotion and marketing communications
250 ## - EDITION STATEMENT
Edition statement 6TH Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Person Education Pvt Ltd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 1 TO 455p.
365 ## - TRADE PRICE
Price amount 740
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MBA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack Donald E
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type MBA_Books
Holdings
Date last seen Total checkouts Full call number Accession Number Cost, replacement price Price effective from Koha item type Section Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill No Cat No Currency
2024-02-20   659.1 03-MB-08539 740.00 2024-02-20 MBA_Books M. B. A.       Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2016-03-30 Vaibhav Book House Pvt.Ltd.Pune 740.00 2791 14474 INR
2024-02-21   659.1 03-MB-08540 740.00 2024-02-21 MBA_Books M. B. A.       Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2016-03-30 Vaibhav Book House Pvt.Ltd.Pune 740.00 2791 14474 INR
2024-02-21   659.1 03-MB-08541 740.00 2024-02-21 MBA_Books M. B. A.       Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2016-03-30 Vaibhav Book House Pvt.Ltd.Pune 740.00 2791 14474 INR
2024-02-21   659.1 03-MB-08542 740.00 2024-02-21 MBA_Books M. B. A.       Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2016-03-30 Vaibhav Book House Pvt.Ltd.Pune 740.00 2791 14474 INR
2024-02-21   659.1 03-MB-08543 740.00 2024-02-21 MBA_Books M. B. A.       Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2016-03-30 Vaibhav Book House Pvt.Ltd.Pune 740.00 2791 14474 INR
2024-02-21   659.1 03-MB-08544 740.00 2024-02-21 MBA_Books M. B. A.       Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2016-03-30 Vaibhav Book House Pvt.Ltd.Pune 740.00 2791 14474 INR
2024-02-21   659.1 03-MB-08545 740.00 2024-02-21 MBA_Books M. B. A.       Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2016-03-30 Vaibhav Book House Pvt.Ltd.Pune 740.00 2791 14474 INR
2024-02-21   659.1 03-MB-08546 740.00 2024-02-21 MBA_Books M. B. A.       Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2016-03-30 Vaibhav Book House Pvt.Ltd.Pune 740.00 2791 14474 INR
2024-02-21   659.1 03-MB-08547 740.00 2024-02-21 MBA_Books M. B. A.       Text Book   Rajarambapu Institute of Technology, Rajaramnagar Rajarambapu Institute of Technology, Rajaramnagar First Floor 2016-03-30 Vaibhav Book House Pvt.Ltd.Pune 740.00 2791 14474 INR

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