Promotion and integrated marketing communication

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Material type: Text

TextLanguage: ENG Publication details: South Western Thomson Learning; 2002Description: 582pSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
MBA_Books	Rajarambapu Institute of Technology, Rajaramnagar	Reference Book	659.1 (Browse shelf(Opens below))	Available	M. B. A.		03-MB-00773

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available
Previous	658.812 Case studies in customer relationship management	658.87 Contours of retailing management	658.9042 Hr scorecard a new way to measure human capital	659.1 Promotion and integrated marketing communication	659.287 Indian cooperatives issues and experiences	748.5 True leaders

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