Ad land a global history of advertising

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Material type: Text

TextLanguage: ENG Publication details: london; "Kogan Page, And Philadelphia"; 2008Description: 1 TO 278pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due
MBA_Books	Rajarambapu Institute of Technology, Rajaramnagar	Text Book	659.109 (Browse shelf(Opens below))	Available	M. B. A.
MBA_Books	Rajarambapu Institute of Technology, Rajaramnagar	Text Book	659.109 (Browse shelf(Opens below))	Available	M. B. A.

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Previous	659.1 Integrated advertising promotion and marketing communications	659.1 Integrated advertising promotion and marketing communications	659.109 Ad land a global history of advertising	659.109 Ad land a global history of advertising	659.113 Celebrity endorsements socio -politic campaigns	659.12 Integrated branding becoming brand-driven through company-wide action	659.12 Integrated branding becoming brand-driven through company-wide action	Next

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