Kotler Philip. <br/><br/>
Principles of marketing 

 - 15TH Ed. 
 - New Delhi  Pearson Education  2016 
 - 1 TO 732p. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658.8