Kotler Philip. <br/><br/>
Marketing management 

 - 3rd Ed. 
 - Delhi  Pearson Education  2016 
<br/><br/><label>ISBN: </label>9781292093239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658.8