Duncan Tom <br/><br/>
Principles of advertising and lmc 

 - 2 Ed. 
 - New Delhi  Tata Mcgraw Hill  2005 
 - 1 TO 733p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>659.1