Kapeerer J. N. <br/><br/>
Strategic brand management 

 - 2 Ed. 
 -  Kogan Page  2009 
 - 1 TO 443p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658.42