Shimp. <br/><br/>
Advertising and promotion an imc approach 

 - New Delhi  Cengage Learning India Pvt. Ltd.  2007 
 - 1 TO 650p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>659.1