Tom Duncan <br/><br/>
Principles of advertising and imc 

 - 2 Ed. 
 -  "The Mcgraw Hill Co, Inc."  2008 
 - 733p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>659.1