Belch G. E. <br/><br/>
Advertising and promotion . 

 - 7 Ed. 
 - New Delhi  Tata Mcgraw Hill Ed. Pvt.Ltd.  2010 
 - 1 TO 1075p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>659.15