Kapeerer J. N. <br/><br/>
The new strategic brand management 

 - 4 . Ed. 
 - New Delhi  Kogan Page.  2009 
 - 1 TO 559p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658