Bergh Joeri V <br/><br/>
How cool brands stay hot branding to generation Y 

 - london  "Kogan Page, And Philadelphia"  2011 
 - 1 TO 249p. 
<br/><br/><label>ISBN: </label>9780749462505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA