Linoff Gordon S. <br/><br/>
"Data mining techniques for marketing, sales,and customer relationship management." 

 - 3RD Ed. 
 - Singapore  Wiley And Sons Pvt.Ltd  2016 
 - 1 TO 847p. 
<br/><br/><label>ISBN: </label>9788126534722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>5.74