Moriarty Sandra <br/><br/>
Advertising and IMC Principles and Practice 

 - 10th Ed. 
 - New Delhi  Pearson India Education Services Pvt.Ltd. New Delh  2016 
 - 669 
<br/><br/><label>ISBN: </label>9789332574144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>659.14