Trott Paul. <br/><br/>
Innovation and new product development 

 - 4 . Ed. 
 - New Delhi  Pearson Education  2010 
 - 581p. 
<br/><br/><label>ISBN: </label>9788131728031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658.406