000 00378nam a2200181Ia 4500
008 240220s9999 xx 000 0 und d
041 _aENG
100 _aBen M. Enis
245 0 _aMarketing classics
260 _aBoston
260 _bAllyn And Bacon
260 _c1985
300 _a459p.
365 _b123
650 _aMBA
700 _aKeith K. Cox
942 _cDBK
999 _c19902
_d19902