000			00377nam a2200181Ia 4500
008			240220s9999 xx 000 0 und d
041			_aENG
082			_a"658,1"
100			_aCravens.
245		0	_aMarketing management.
260			_aNULL
260			_bRichard D. Irwin Inc.
260			_c1994
300			_a714p.
365			_b110
650			_aMBA
942			_cDBK
999			_c24372 _d24372