| 000 | 00404nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 240220s9999 xx 000 0 und d | ||
| 041 | _aENG | ||
| 082 | _a658.173 | ||
| 100 | _aGopalakrishnan P. S. | ||
| 245 | 0 | _aIntegrated marketing communication concepts and cases | |
| 260 | _bThe Icfai University Press. | ||
| 260 | _c2008 | ||
| 300 | _a186p. | ||
| 365 | _b400 | ||
| 650 | _aMBA | ||
| 942 | _cMBA | ||
| 999 |
_c5995 _d5995 |
||