000 | 00394nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 240220s9999 xx 000 0 und d | ||
041 | _aENG | ||
082 | _a659.1 | ||
100 | _aSemenik R. J. | ||
245 | 0 | _aPromotion and integrated marketing communication | |
260 | _bSouth Western Thomson Learning | ||
260 | _c2002 | ||
300 | _a582p. | ||
365 | _b2700 | ||
650 | _aMBA | ||
942 | _cMBA | ||
999 |
_c6124 _d6124 |